District Dispatch

Advertising in District Dispatch offers a unique marketing opportunity for your business to increase sales. But you shouldn't stop there. Here are helpful tips to boost your sales.

Sell benefits, not features. The biggest mistake entrepreneurs make is in focusing on what their product service is. Rather, it's what it does that's important. Concentrate on how your product will benefit your customer. You can improve your sales dramatically by learning as much as you can about your prospect and focusing on his needs.

Differentiate your product. Why should a customer buy from you and not from your competitor. Come up with at least 3 features that will give customer a reason to buy from you. People don't like to leave a heir comfort zone to try something new. So give themthree good reasons to try your product.

Focus on second sale. Sales are produced by word of mouth. They're the result of someone telling a friend or associate to buy a product or service because they were satisfied. Therefore concentrate on the second sale. Ask yourself: will this be a satisfactory experience that my customer will buy again from me or tell his friends?

Right from the start, DD has been designed and envisioned to be the bible of the low-to-medium-scale entrepreneurs. It lays claim to being "the premiere ad paper in the east of the metro". Through it all, it has updated, refined and improved itself. It may have been difficult to visualize how quickly we would grow but blood, sweat and tears went into our history. We take pride in saying that DD has a certified print run growth of 17,000 copies each for both Metro East and Centro East editions from its initial 7,000 copies circulation when we started in 2003.